MSA launches major promotion
The Motor Sports Association is to launch a nationwide marketing campaign to attract thousands of new people to motor sport.
Go Motorsport is the first ever centrally co-ordinated campaign to raise the profile of motor sport among the general population and will encourage people to get involved with the sport, whether as a spectator, participant or volunteer.
An extensive consumer PR, advertising and promotional campaign will engage the public, with a consistent call to action driving people to a central website. The website will be designed to capture people's interest, explain the many varied disciplines of the sport and provide clear instructions about how to get involved. A searchable database will allow visitors to discover which events and clubs are located near to their postcode.
Backed by initial funding of £250,000 from the Motor Sports Association, Go Motorsport is the first campaign of its type ever initiated by the governing body and it is anticipated that the entire UK motor sport community will support the campaign, either with benefit in kind or with tangible offers to ensure that the message reaches as many people as possible.
Go Motorsport is the latest initiative in the MSA's commitment to the promotion and development of UK motor sport, following the recent announcements of Let's Go Karting (a nationwide programme to give youngsters a taste of karting for just £5), free first-time competition licences for the under-16s, continued investment in the successful Volunteers in Motorsport programme and the on-going commitment to the development of the UK's Elite talent through the MSA British Race and Rally Elite schemes. In total, over £600,000 will be invested in these schemes alone in 2008, in addition to the donations made by the Club, Rescue and Safety development funds.
"This pro-active initiative by the MSA is one of which I am very proud," says Alan Gow, MSA Chairman. "The message of the overall campaign is a simple one: 'motor sport is fun and exciting; get out there and have a look because there's something for everyone.'
26th March, 2008